I don’t know about you, but I am always ecstatic when the Olympic Games roll around every two years!
In preparation for the start of the 2016 games, I did some reading on exactly how the logo for the games was created. What I discovered was visually and informationally very interesting.
The Brazilian design team at the design firm Tatil had the privilege of designing the logo and entire brand identity for this years’ Olympic games. The creative manager of Tatil, Daniel Souza has said that the entire process of designing the logo for the games was an (understandably) important process for he and his team. Souza’s team was able to unite what he calls the “Olympic spirit and the Carioca soul” with the creation of the Olympic logo. (FYI, Carioca is a word that can refer to anything related to the city of Rio de Janeiro).
Concerning the actual designing of the logo, Daniel Souza has said that his team had the vision from the very beginning for the logo to appear to be three dimensional. His team also wanted the logo to communicate to the world that the Brazilian people are a warm and friendly people and that they are ready to celebrate the Olympics in their city. I think that the logo (without a doubt) accomplishes this with it showing people holding hands while using colors that represent Rio’s environment: yellow for the sun, blue for the sea, and green for the forests.
The most impressive part about of the this for me happened when I read that the design team at Tail delivered the logo from brief to delivery in one month. This seems like a rather quick process to me, and I am enjoying the result. What an incredible design project to be a part of that the entire world now gets to enjoy.