One side of graphic design that can tend to be pushed to the back burner is how important graphic designers are in the implementation and use of branding.
I have been reading a good deal about branding recently, and I have found a lot of similarities with what I have been reading. The below are some of the most important things that I have been reading, and they are especially important so that a business’s voice is able to be heard.
1. Be Smarter, Not Louder
With so many businesses vying for our attention, they to be smart if they want to be heard over everybody else. The key to grabbing a consumer’s attention probably will not be trying to be “louder” than everybody else; depending on the product as well as the audience they are communicating with, the answer might actually be to whisper to the customer. I believe the key to success is being inventive and innovative, not louder.
2. Tone of Voice
Since businesses communicate with their customers is so many different ways now, one of the things that is so important to keep consistent is the tone of voice. Across all mediums in which a business communicates from, the message that is being communicated needs to be exactly the same. I think that if a customer were to get a different tone of voice from a business on social media and then on print, the message that was trying to be communicated would be lost. The goal with branding should always be to keep the customer engaged in what the business is doing.
3. Believe in the Product
Pretty simple concept, but if a customer gets the impression that the business doesn’t believe in the product/service they are marketing, then the customer certainly won’t either. Customers want to see that a business believes in their product with unwavering support. That’s certainly what makes me interested in and have confidence in a product that I am going to invest time and money into.